Love Your Curls Shop offers Function of Beauty haircare for curls, waves, and straight textures, featuring made-to-order formulas created through a quick, two-minute quiz. The quiz covers hair history, goals, damage, and styling habits, and the brand uses those answers to formulate a tailored routine that is shipped out. The line is positioned as clean, cruelty-free, sulfate-free, paraben-free, and 100% vegan, with dermatologist-tested formulas.