Trade Coffee curates specialty coffee from independent, often under-the-radar roasters and brings them together in one place. Customers start with a short taste quiz, and the service matches them to coffees that fit their preferences, making it easier to discover new options they might not have found otherwise. The selection spans a range of profiles, from bright and light to rich and dark, with choices that also work well for cold brew. Trade Coffee emphasizes its in-house coffee knowledge, noting a team that includes trained baristas, former roasters, and experienced tasters, and it sources from local roasters across the country.