May 16, 2018

What is the King William Parade & Fair – Fiesta San Antonio

Kids Art Box

A woman waves at a colorful parade with children and a festive truck in the background.

What is the King William Fair & Parade?

Where does it take place? Is it kid-friendly? Do I need to buy tickets in advance? These are just a few of the questions I have received, and I wanted to provide some answers.

King William Fair Admission 2025: Adults: $15 in pre-sale and $20 at the gate and Kids 12 and under are free (prices are subject to change)

King William Fair Parking: lots are about $20, but there is street parking for free or take the VIA

King William Fair Location: King William District 122 Madison St San Antonio, TX 78204

Tips: arrive early, at the latest 8:45am, and get settled into a spot to enjoy the parade; it’s a cute and very raw parade that the whole family will enjoy. Next, head into the fair. I like to grab a fun drink and start shopping. We don’t normally sit down and eat a meal but rather eat and drink our way through the fairgrounds while we shop and listen to music. If you have kids, the HEB center is a must-visit.

King William Fair Parade — King William Parade

From the King William district:

The King William Fair is a family fair with art and craft vendors, live music and dance on five stages, food and beverage booths, a Kids Kingdom play area, and a small but quirky parade, all on the streets of the historic district with its stately homes and gracious gardens.

The King William Association, established in 1967, celebrates the history and diversity of Texas’ first historic neighborhood. Proceeds provide educational scholarships for inner-city students, art programs for elementary through high school and revitalization for historic preservation of the King William Neighborhood. It may be the only neighborhood association in the entire state with four historic districts within its boundaries, including the state’s oldest district created by city ordinance and three districts recognized by the National Register of Historic Places.

King William Parade and Fair — Cascarones are a tradition at all Fiesta Events

What is the King William Parade & Fair

Is the King William Fair Kid Friendly: Yes Very!

King William Fair Activities:

Shopping, lot of it (best shopping at Fiesta IMO) with more than 200 booths
Great Festival Food & Drinks with more than 60 booths
Arts & Crafts
The Parade
Trade Medals and take photos
People Watch
Listen to live music and bands on 5 different stages
Take the kids to the Kid’s Kingdom
Be sure to walk around the corner & visit the shops on St Mary’s too (Bohemian Gemme is too cute)
Sit-down food is just across the street at Rosario’s or Gus’s

King William Fair’s Parade Info:

The King William Fair parade starts at 9am and goes a 1.5 miles route through the Kind Williams Historic District. Expect a quirky and eclectic mix, including political parodies, costumed pets, marching bands, belly dancers, and more.

King William Fair Parent Tips:

Wear closed toe, comfy shoes.
Try the Wine Popsicles!!!
Open carry of alcohol is allowed within this area during Fiesta.
Bring hand wipes and antibacterial.
Wagons and Strollers are allowed, but will be very hard to move around with.
With Young Kids, you might want to skip the middle/end of the parade so that you can attend the festival. Once the parade ends, the festival is crowded.
the HEB area for kids is GREAT!